Early Life and Educational Background
Obinna’s artistic journey began at the prestigious Nsukka School of Art, University of Nigeria, where he specialized in painting. This foundation in fine arts fueled his passion for creativity and led him into the advertising world, where he initially worked as an Art Director at two leading advertising agencies. His talent and drive eventually guided him toward TV broadcasting, where he became a broadcast designer. Over time, he has evolved into an all-rounded creative powerhouse, producing films, music, and digital content.
He furthered his education with specialized training, including a filmmaking masterclass at the New York Film Academy in 2016 and a professional course at the School of Media and Communication, Pan-Atlantic University in 2013. These programs honed his skills in media production, corporate communication, and the dynamic relationship between art and technology.
Career Milestones
Obinna’s career has been marked by significant contributions across various industries, from advertising and television to philanthropy and finance. He has been instrumental in building some of Nigeria's most prominent brands, including his work at the Tony Elumelu Foundation (TEF), where he served as the Brand Programs Manager. During his time at TEF, he produced high-value audio-visual assets for the foundation’s $100 million Entrepreneurship Programme, which has empowered thousands of African entrepreneurs. His creative contributions at TEF played a key role in the foundation's storytelling and brand visibility.
Currently, Obinna is the Director of Content at Moniepoint Inc. (formerly TeamApt Inc.), a microfinance bank that focuses on supporting small and medium-sized businesses in Nigeria. Under his leadership, Moniepoint was recognized by the Central Bank of Nigeria (CBN) in 2022 as the most inclusive payment platform in the country. Obinna oversees content production, team management, and creative ideation, driving Moniepoint's brand through impactful storytelling and marketing strategies.
Before joining Moniepoint, Obinna made a substantial impact as the Creative Director of REDTV, a UBA-powered online streaming platform. During his seven years with REDTV, he led content acquisition, script development, and film production, working on both feature films and documentaries. His involvement extended to mentoring young creatives and contributing to the growth of Nollywood, Nigeria’s thriving film industry.
Artistic Pursuits and Community Building
Beyond the corporate world, Obinna has made a name for himself as an artist and filmmaker. His passion for visual storytelling has seen him collaborate with prominent art galleries such as Rele Gallery in Lagos, where he exhibited twice—once in the Tech Meets Art exhibition in 2015 and later in IN-TER-ACTIONS in 2018. His work in multimedia art—encompassing video, sound design, and digital installations—reflects his interest in merging art and technology to create compelling narratives that push the boundaries of traditional media.
Obinna’s commitment to community building and mentorship is another key facet of his career. Through his role as a mentor at Impact Hub Lagos and volunteer work with The ONE Campaign, he has dedicated himself to inspiring the next generation of Nigerian creatives, sharing his journey and helping young talent realize their potential in the creative industry.
A Pioneer in Creative Innovation
Obinna Okerekeocha’s professional life is defined by his relentless pursuit of innovation in storytelling, media production, and creative expression. His deep-seated belief in the power of ideas and the 'wow' factor drives his work, whether he is producing a film, composing music, or leading a cross-functional team in content marketing. He is also an advocate for leveraging cutting-edge technology in creative industries, ensuring that his work remains relevant and impactful in an ever-evolving world.
As a football history buff, AI art enthusiast, and creative adventure seeker, Obinna is always exploring new frontiers in both his personal and professional life. His ability to fuse the technical with the artistic makes him a true pioneer in Africa's creative space, setting a high standard for content creators and entrepreneurs across the continent.
Conclusion
Obinna Okerekeocha’s legacy as a content director, artist, filmmaker, and mentor is rooted in his ability to inspire and innovate. With nearly two decades of experience, he has not only shaped brands and created award-winning content but has also influenced the development of creative communities in Nigeria. His work at Moniepoint Inc., REDTV, and other platforms showcases his versatility and passion for storytelling, ensuring his place as one of Africa's leading creative visionaries.
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